The Doctor’s Kitchen is the brain child and personal brand of Dr. Rupy Aujla. Not only is Rupy a stellar guy, he is a man on a mission. A mission to help people live healthier, happier lives using evidence based food and lifestyle medicine. He stays busy too. When Rupy isn’t on the ward, you might catch him on the BBC, the ITV, or maybe even doing a TEDx. You might stumble upon one of his best selling books, or collaborating with another thought provoking personality on his wildly popular podcast. Yep, we are still yet to find out where he finds the time to sleep.
Rupy also has his own online course, Food is Medicine, where he helps people improve their life quality by improving their health. Our objective was to promote this course, connecting more people with Rupy’s teachings. Previously, the means by which this course was promoted was through organic posts on TDK’s Social Media, and website visitors happening to stumble across the course by chance. The course is hosted on Teachable, and some people also found the course through Teachable’s search engine. We were tasked with developing and executing a strategy to drive more sales.
Promote Online Course
What We Did
Digital Ad Campaigns
“Can’t say enough about these guys, I worked with Bearhouse to my promote my online course and it’s been a pleasure right from the start. They took the time to understand my brand, my audience and my product and their understanding of online advertising is second to none. Really happy with the performance and look forward to working with BH into the future!”
Steady Growth, Changing Lives During Black Friday Weekend, And Paving The Way For New Business Opportunities.
It’s an incredible privilege for us to be in a position where we can help passionate people on a mission, connect with those that they are trying to help. Rupy’s course is truly life-changing. It was a joy for us to bring this course to the masses and help some people alter the way in which they approach nutrition, their health and in turn their life. Since we have started running ads, 75%+ of the course purchases have been driven by Online Advertising. The ads have consistently performed above a steady 3X Return on Ad Spend and even jumped up to 6X Return on Ad Spend during the Black Friday Weekend. After recognising how effective Online Advertising can be when it comes to promoting an Online Course, Rupy even has a new online course in the works!
Ready To Grow Online?
Online Advertising is key to selling online and scaling your business, but it’s not suitable for everyone. We know who this will work for, and we also know who will burn through their marketing dollars with zero to show for it. Answer these simple questions below and we will let you know if this is the right time for you.